The company Universalo d.o.o. was founded at the end of 2011, and the first office was opened in the Importanne center. Successful operations resulted in the opening of 15 retail stores throughout Bosnia and Herzegovina, where they offer a wide range of products.

Initially, the offer included only mobile phones and equipment for mobile phones, but at the request of satisfied customers, the offer was soon expanded to include a wide selection of smart watches, computer equipment, laptops, televisions, photo and video equipment and other modern consumer electronics.

Web shop univerzalno.com is one of the first and most popular online stores in BiH. Behind the domain univerzalno.com stands the company Univerzalno d.o.o., and they are known to customers for the best prices and a wide range of technical equipment.