Upim was founded in 1928 in Verona, the brand is practical, affordable and
intended for the specific needs of the family. Upim is part of a group that counts
more than 1,200 stores worldwide, of which more than 500 are Upim stores
which are close to people through everyday life.
Attention to trends and everyday life, listening to specific needs
families as well as individuals, make Upim a favorite for inspiration and regular shopping. Upim offers a range for men and women, with a plus size department, and underwear and pyjamas. Children's fashion can be found with the Blukids brand, which offers collections for babies (0-36 months), children (2-8 years) and juniors (9-15 years), which can be highlighted with the use of natural fibers.
For many garments and underwear, Upim uses organic cotton that has been grown
without the use of synthetic agricultural chemicals. It is certified by
Oeko-Texa to ensure that no chemicals are used in clothing. The company is part of the Better Cotton Initiative.
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